Festival Mundial de Publicidade de Gramado

The old was good because was safe.
Doing the same, thinking the same, acting the same: only the tested and approved.
But is it safe in a world as different as today, is it equal and still worth it?
Things change so fast that something new comes up every day. Today, tomorrow, after.
All over again.

And if even the consumption pattern has changed, insisting on the same models and formats is always wrong.
Since we do not know where the next wave is coming from, we need headlights with different heights, stories and colors, pointed at all sides.
Our industry is facing challenges that it has never seen.
And if we continue reproducing the equal, we will end up in the same way of others that have already had their end decreed.
Come and discuss and make a difference.
 
Gramado World Advertising Festival.
The difference never made so much difference.